Smart AdServer integrates an RTB solution and starts a preferred partnership with Axel Springer Media Impact
(ots) - Smart AdServer prepares the launch of their new RTB
service. Due for launch in spring 2013, Smart AdServer is proud to
announce a preferred partnership with Axel Springer Media Impact
(ASMI).
To this day, the digital industry has been craving higher levels
of integration throughout the technology provider landscape. As
simplicity can often make the difference, Smart AdServer will propose
an RTB solution that is fully integrated within its core platform.
Following a year of development and testing, this new service will
be available to all Smart AdServer clients from Spring 2013. Combined
with Smart's premium ad serving, this RTB layer provides sales houses
with the right technology and tailored services to build their
private ad exchange.
In anticipation of the launch, Smart AdServer has already agreed a
preferred partnership with Axel Springer Media Impact. From day one,
ASMI performance inventory will be available on an RTB basis, on the
Smart AdServer platform (28 million UV in Germany). In parallel, the
Aufeminin International inventory will also be monetized on this
platform.
Christian Griesbach, General Manager Digital Marketing at ASMI
says: "Axel Springer Media Impact needs integration and dedicated
services to apprehend our specificities as a premium advertiser. It
is crucial for us to optimise competition between direct and external
sales. We are conviced that Smart AdServer is the perfect match,
simple to use and efficient."
Romain Job, Strategy & New business Manager at Smart AdServer
explains: "We are deeply honoured by the confidence ASMI has shown in
Smart AdServer. This is only the beginning. With our clients and
partners, we know that an integrated and personalised solution will
fit market expectations, as it's the only way to properly optimize
the yield and increase revenue."
This represents a first step. New deals will be announced within
the coming weeks.
About Smart AdServer (www.smartadserver.com)
Pressekontakt:
Celine Poindron
cpoindron(at)smartadserver.com
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Datum: 20.02.2013 - 08:00 Uhr
Sprache: Deutsch
News-ID 818517
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