Why Customer Journey Mapping is Important for Retailers | Read Infiniti Research’s Latest Success Story to Gather Detailed Insights

20.09.2019 - 18:16 | 1755409


Artikel von BUSINESS WIRE



LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest customer buying journey analysis for a retail company. During the course of this engagement, the experts at Infiniti Research helped the client to devise a customer buying journey map and personalize their marketing and sales strategies. Also, this article explains in detail the approach undertaken by the experts at Infiniti Research to help the client create a better in-store customer journey and enhance their marketing ROI by 23%.

With the rising competition in the #retailmarket, personalizing product offerings and sales strategies are becoming pre-requisite for retailers.

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With the rising competition in the retail market, personalizing product offerings and sales strategies are becoming pre-requisite for retailers. Analyzing the customer buying journey is also becoming vital for retail companies. This is where the real power of leveraging customer buying journey analysis comes into play. By leveraging customer buying journey analysis, businesses can analyze how their customers interact with the brand and devise personalized offerings to drive maximum sales.

Engaging constantly with customers and assessing changes in customer behavior has become vital for retailers to stay relevant in today’s competitive marketplace. Our customer buying journey analysis can help you meet these objectives. Request a free proposal today!

The business challenge: The client is a retail company based out of Germany. To devise personalized product offerings for their customers, the client wanted to understand their customers’ buying behavior and purchase patterns. Also, they wanted to create targeted marketing and sales strategies to drive maximum sales. As such, they realized the need to analyze their customer buying journey.

They approached the experts at Infiniti Research to leverage their expertise in offering customer buying journey analysis. By leveraging Infiniti’s customer buying journey analysis, they wanted to create a better in-store customer journey, understand areas where they need to improve, and enhance brand image.



Understand the factors that improve customer experience and identify best practices to reduce customer attrition by leveraging our customer buying journey analysis solution. Contact us today.

The solution offered: By leveraging Infiniti’s expertise in offering customer segmentation solution, our experts helped the client to efficiently segment their customers based on their value for the brand. Our experts also conducted a customer satisfaction study, where they examined customers’ satisfaction level regarding their product offerings.

Furthermore, by carrying out a sales and marketing analysis, they helped the client to identify the right marketing channels for product promotion. Also, the experts helped the client to personalize their product offering and marketing strategies based on customer behavior. Additionally, our experts helped the client to boost sales and enhance their marketing ROI by 23%.

Infiniti’s customer buying journey analysis helped the client to:

Understand how customers interacted with the brand
Create a better in-store customer journey and enhance CX
Wondering how your business can benefit from our customer buying journey analysis? Request more information from our experts!
Infiniti’s customer buying journey analysis offered predictive insights on:

Measuring the effectiveness of marketing campaigns across different channels
Retaining valuable customers and providing exceptional customer experiences
Want to gain more insights into our services portfolio? Request free brochure.
About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us



Contacts
Infiniti Research
Anirban Choudhury
Marketing Manager
US: +1 844 778 0600
UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us

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